The Elon Musk of Decks? W/ Ron Latterell

Join host Chaz Wolfe as he interviews a king in the construction industry, Ron Latterell.  Ron is a 7 figure owner of Elytron Construction Services LLC.  He built his successful decking company over the past five years, and didn’t stop there!  He’s also an innovator in his field and is building a company specific to scaffolding in the deck industry with patents in 9 different countries. He’s also working with family on building out a company that specializes in using macarons as a marketing tool.  In today’s episode, Chaz and Ron discuss what it takes to truly persevere as an entrepreneur, next level problem solving, innovating, and how to break through the walls in the industry. Tune in now, and learn practical tips on how to innovate in your own business!During this episode, you will learn about;[01:23]  Introduction to Ron and his industry[03:36]  Even though he’s already successful, why does Ron still push?[05:37]  Ron’s passion for helping people[07:01]  Ron’s unique method of marketing[08:25]  Nothing beats a relationship[10:37]  A bad decision Ron made in his business[11:53]  Ron’s scaffolding innovation[16:47]  Elon Musk vs. Henry Ford?[21:54]  Why do business owners plateau?[26:37]  Ron’s decision making process[31:54]  If Ron could only track one metric…[32:37]  Does Ron intentionally network with other business owners?[33:55]  If he lost it all, what would Ron do?[36:46]  How to connect with Ron [37:38]  Where to find Ron’s decking productsNotable Quotes“I've never done it for the money. I think there's a real disconnect in reality, if you're going to be in business for money, you're going to miss the ride.” - Ron Latterell “Take good care of your people and your network.” - Ron Latterell “When the job is a hundred percent finished that means the client is writing me a check and is smiling about it.” - Ron Latterell“People who are successful, we lose money on things. We run into problems and you can't stop fighting.” - Ron Latterell“Every single problem you have to address with perseverance. You gotta be optimistic. You gotta get around that wall and you can't stop.” - Ron Latterell“Our problems should become assets.” - Ron Latterell“You're no longer an entrepreneur if you're complacent.” - Ron Latterell“Success is measured in happiness.” - Ron Latterell “Being an entrepreneur is not a job. It's a life.  The first thing you're thinking about is how am I gonna make today better than yesterday.” - Ron LatterellBooks and Resources Recommended:“Crucial Conversations,” by Joseph Grenny https://www.amazon.com/Crucial-Conversations-Talking-Stakes-Second/dp/1469266822Let’s Connect!Ron LatterellText:  (763) 528-0098Facebook:  https://www.facebook.com/ron.latterell.7Chaz Wolfe (Host): Website:  https://www.chazwolfe.com/gathering-the-kings.htmlFacebook:  https://www.facebook.com/chazwolfe/Instagram: https://www.instagram.com/gatheringthekings/LinkedIn:  https://www.linkedin.com/in/chaz-wolfe-86767054/TikTok: