How to Franchise Your Business and Expand Globally: Lessons from POPBAR's CEO

In episode 176 of Gathering The Kings podcast, host Chaz Wolfe talks with Reuben Benjehuda, founder and CEO of POPBAR - a chain in the quick frozen dessert industry. Reuben shares insights on the importance of making quality ingredients the #1 focus, putting your own unique spin on what you offer to set yourself apart from the market, and staying focused on adding real value to your business. Reuben also talks about the challenges of franchising and negotiating in business, and the importance of playing both defense and forward as an entrepreneur. Listeners will learn about Reuben's journey from not knowing how to make gelato to founding POPBAR, and the importance of staying humble in the face of success. Tune in to this episode to gain valuable insights into the food business, franchising, and entrepreneurship. Check out Reuben's LinkedIn profile and POPBAR's website for more information.During this episode, you will learn about;[02:12]  Intro to Rueben and his businesses[03:32]  Reuben’s Why [10:54]  Reuben’s story of becoming an entrepreneur[14:27]  Franchising your business, is a whole other business[19:06]  The benefits of investing in your own raw materials[23:44]  How to protect your time, and focus on value adding activities[30:27]  Reuben’s decision making process[32:41]  Reuben’s #1 KPI[34:59]  Reuben’s thoughts on networking[41:31]  If Reuben could speak to his younger self, what would he say?[43:00]  How to connect with Reuben[44:18]  Info on Gathering The Kings Mastermind Notable Quotes“In the moment when you believe in something, be honest with yourself.” - Chaz Wolfe, Host“You can serve a quality product that is all natural and it doesn't have to be crazy expensive to make.” - Reuben Benjehuda“The word treat is very unique because people need to have lunch or dinner. A treat is a very different proposition because you choose to, you don't have to.” - Reuben Benjehuda“Especially for franchising, you have to create a concept that is replicable, that's the trick.” - Reuben Benjehuda“Every business decision is about negotiating, whether it's with yourself or with a supplier or with a franchisee, whether you know it or not.” - Reuben Benjehuda“You can learn anything, t's up to you and how much you put into it.” - Reuben Benjehuda“I always say there's times in the lifetime of a business owner where you are playing defense, and when you're playing forward.” - Reuben Benjehuda“What is value? Value is something that you feel inside as an entrepreneur.” - Reuben BenjehudaBooks and Resources Recommended:Never Split The Difference by Chris Voss: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime by MJ DeMarco:https://www.amazon.com/Millionaire-Fastlane-Crack-Wealth-Lifetime/dp/0984358102Let’s Connect!Reuben Bejehuda:LinkedIn:  https://www.linkedin.com/in/reuben-benjehuda-3a976717Website:  www.pop-bar.comChaz Wolfe (Host): Website:  www.gatheringthekings.comFacebook: