How Huel's Focus on Sustainable Food Systems Drives Success with James Collier

In episode 218 of the Gathering The Kings podcast, host Chaz Wolfe interviews James Collier, Co-Founder of Huel, a successful nutrition company. James is a registered nutritionist in the UK and has worked as a clinical dietician for years. He started working on Huel in 2014 with his partner, Julian. Since then, they have launched in the UK and sold over 300 million meals worldwide. The company's focus on sustainable food systems and being a purpose-driven business has been instrumental in its success.During the conversation, James shares insights into the integrator's experience in building a business, the importance of soft skills in life and business, and how crucial it is to take customer feedback into account. He also talks about how networking in the scientific community requires humility and his upcoming book, 'Thought for Food.' Finally, James discusses the recipe for self-mastery and how it has helped him in his personal and professional life.If you're interested in learning from a successful business owner about the importance of purpose-driven businesses, soft skills, and customer feedback, you won't want to miss this episode. Listen to Gathering The Kings podcast episode 218 with James Collier to learn more.During this episode, you will learn about;[01:18]  Intro to James and his business[03:13]  Jame’s Why [04:53]  A good decision James made in his business[06:39]  A visionary vs. an integrators approach to big ideas[12:56]  Why James decided to cut a product line [15:37]  James’ decision making process[20:06]  Huel’s approach to client experience[23:56]  James’ book recommendations[28:25]  James’ opinion on intentionally networking and masterminding[35:50]  If James could speak to his younger self, what would he say?[37:47]  How to connect with James[39:22]  Info on Gathering The Kings Mastermind Notable Quotes"I don't wish to sound self-righteous, but I genuinely want to help the world, and that's truthful." - James Collier"Don't be led by your emotions, where you don't have to be." - James Collier"Don't live life with regrets." - James Collier“You can't just sit in a quiet room and expect the world to change, but that there's a lot of effort that starts with that.” - Chaz Wolfe (Host)Books and Resources Recommended:Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299Waking Up by Sam Harris: https://www.amazon.com/Waking-Up-Spirituality-Without-Religion/dp/1451636016Superforecasting by Philip Tetlock and Dan Gardner: https://www.amazon.com/Superforecasting-Science-Prediction-Philip-Tetlock/dp/0804136696(Note: Thought for Food by James Collier is an upcoming book in 2024 and therefore, a link for purchase is currently unavailable.)Let’s Connect!James Collier:Website:  https://huel.start.page/Instagram:  https://www.instagram.com/huel/Facebook:  https://www.facebook.com/huelusa/Youtube: