Going For The Chaos W/ William Bocast

Host Chaz Wolfe brings on William Bocast, a 7+ figure king in the water treatment industry. William is the owner of Culligan of Chico, out of Chico, California. William started in the company in 2008 as a route delivery driver and worked all the way up to owner when the previous owners retired in 2017. Through William’s leadership, Culligan of Chico tripled revenues in a matter of 4 years and cleared $3.4 million last year.In this episode, Chaz and William talk about leading with more than just yourself in mind, finding passion for what you do, navigating crossroads in life, and engaging with your employees. Join us for today’s episode to experience William’s contagious energy and learn from his years of experience so you can grow your business now! During this episode, you will learn about;[01:39] Intro to William and his business[02:51] Why William continues to push[07:18] How William moved into entrepreneurship[17:19] A good decision William made[20:16] A bad decision William made[23:58] William’s approach to decision-making[27:15] One trackable metric William would use[28:38] William’s book recommendation[35:22] William’s thoughts on networking[37:27] What would William tell his younger self?[40:26] How to connect with William[42:49] How to connect with Chaz and info on the GTK 90 day intensiveNotable Quotes“I wanna build a culture and I wanna build a place where everyone loves coming to work every day.” - William Bocast“I don't wanna sell anybody anything. Our primary focus is educating our customer. We educate them and then they can make a decision.” - William Bocast“Devote yourself to it. No regrets. I don't wanna look back and go, ‘What if I did a little bit better?’” - William Bocast“Just listen, learn. Don't be too committed to one of your own ideas.” - William Bocast“The biggest lesson is in business, there's only hard lessons.” - William Bocast“It is not necessarily about knowing the information, it's about knowing how to get the information” - Chaz Wolfe (Host)“Talk to your employees. You'll find out everything you need to know about your business from them, and facilitate a culture in which they're okay with talking to you.” - William Bocast“ [As the leader] I think that you have to mold yourself in order to communicate well to other people. It's not their responsibility to mold, it's my responsibility to mold.” - Chaz Wolfe (Host)“Once you start that forward trajectory and you get that momentum and that positivity, that success, and you have all the people moving forward too, it's a force.” - William Bocast“We have to use every minute wisely. Because every minute that goes by, it's lost forever.” - William BocastBooks and Resources Recommended:Atomic Habits by James Clearhttps://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299How to Master the Art of Selling by Tom Hopkinshttps://www.amazon.com/How-Master-Art-Selling-Hopkins/dp/0446692743Extreme Ownership by Jocko Willinkhttps://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250067057Let’s Connect!William Bocast:LinkedIn: https://www.linkedin.com/in/william-bocast-200b1a168/Website: http://culliganofchico.com/Chaz Wolfe (Host): Website: https://www.chazwolfe.com/gathering-the-kings.htmlFacebook: https://www.facebook.com/chazwolfe/Instagram: https://www.instagram.com/gatheringthekings/LinkedIn: https://www.linkedin.com/in/chaz-wolfe-86767054/TikTok:...