From Misdemeanor to Special Ops Soldier to Forbes Council Member

Meet Tracy Lownsberry, the dynamic founder of Annuity Giants, who is shaking up the insurance sector with his unique approach. This former Special Ops Soldier and Police Officer decided to pivot into the world of insurance amid the Covid crisis. Tracy believes in continuous personal growth and attributes his success to his strong faith. A member of the esteemed Forbes Finance Council 2023, he currently impacts lives positively through his venture - Annuity Giants, providing insurance exposure for advisors.In this episode of Gathering The Kings, we unpack the importance of ethical conduct in business, even at the cost of profits, and the role of technological innovation in boosting profitability. Transparency with clients emerges as a non-negotiable value, and Tracy elaborates on how an ethical foundation can help in damage control when inevitable mistakes occur. This is not just another episode, it's a treasure chest of insights and practical advice! So, ready yourself, hit that play button, and immerse yourself in this thought-provoking conversation with Tracy Lownsberry on Gathering The Kings!During this episode, you will learn about;[01:20]  Intro to Tracy and his business[01:56]  Tracy explains what annuities are and the types of annuities that you can have[03:21]  Why Tracy continues to push himself in his business[09:53]  Tracy’s background before getting into insurance[15:43]  Does Tracy love to win or hate to lose?[18:17]  Tracy discusses a good decision that he has made in business[28:39]  Bad decisions that Tracy has made that he has been able to learn from[35:25]  Tracy’s book recommendation[37:20]  How does Tracy obsess over his business and family life at the same time[43:03]  Advice Tracy would give to the younger version of himself[44:36]  How to connect with Tracy[46:37]  Info on Gathering The Kings MastermindNotable QuotesIgnorance is not a self-defense against ill will." - Tracy Lownsberry"When you fail, learn from it, fail forward, and become a better person." - Tracy Lownsberry"You should structure your business to positively impact your family or your personal life." - Tracy Lownsberry"Time is a commodity you cannot create more of." - Tracy Lownsberry"Live in the moment. Don't be absent. Don't wish you were elsewhere. Live there. That's what I wish I had done." - Tracy Lownsberry"Ensure it's fuel, not a grudge or a negative emotion, because that stuff will consume you." - Chaz Wolfe (Host)"There's a building period where you can't just hold out your hand and say, 'look, I deserve X.' Yes, you're a good person, but your finances are what will allow that time with your family." - Chaz Wolfe (Host)Books and Resources Recommended:Urban, Hal. Positive Words, Powerful Results. Simple Truths, 2004.Amazon.com: Positive Words, Powerful Results: Simple Ways to Honor, Affirm, and Celebrate Life (Audible Audio Edition): Hal Urban, Hal Urban, Simon & Schuster Audio: Audible Books & OriginalsLet’s Connect!Tracy Lownsberry’s Info:Website:  https://upnorthretirement.com/E-mail: