Disrupting the Game: The Rise of Martie and the Future of Online Grocery Shopping

Welcome to Gathering The Kings Podcast where host Chaz Wolfe brings you the most inspiring and innovative entrepreneurs in the game! Today, we have the pleasure of interviewing Louise Fritjofsson, Co-Founder of Martie, the online grocery store revolutionizing the way we shop for food.  Louise is no stranger to entrepreneurship, having started her first business at the young age of 19, which she went on to acquire two years later. She has since built and sold an ad network, as well as a peer-to-peer fitness marketplace. With her latest venture, Martie, Louise is on a mission to make people healthier by offering an affordable and fun online grocery shopping experience. In this episode, we dive into Louise's journey as an entrepreneur, from starting young in e-commerce to finding her passion for creating healthy solutions for people. We discuss the power of having a co-founder and the importance of focusing on your KPIs. We also chat about the intersection of building a business and family life, and how Martie is making a difference in the grocery shopping game.  Join us as we learn from the one and only Louise Fritjofsson!  Thanks for tuning in and make sure to catch the next episode of Gathering The Kings Podcast.During this episode, you will learn about;[02:29]  Intro to Louise and her businesses[04:16]  Martie. com = building the ikea of foods  [05:32]  Making online grocery shopping affordable and fun[09:42]  Louise starting her first business at 19 [12:58]  Building a peer to peer marketplace [21:02]  Working through multiple business ideas to fight the right one[26:31]  When being committed to a project can backfire on you[32:14]  The strengths of having a co-founder[34:46]  Louise’s most important KPI[36:19]  How Martie makes an excellent customer experience[41:42]  The intersection of building a business and family life[47:57]  How to Connect with Louise[49:52]  Information on Gathering The Kings roundtable mastermind Notable Quotes:“If you don't eat what you're supposed to, working out doesn't matter.” - Louise Frijotffson “Being very committed  to see something through and very bullish on things, can be a superpower, but it can also definitely hold you back from moving on.” - Louise Frijotffson “More experiences in life wins.” - Louise Frijotffson“I don’t believe in balance.”- Chaz Wolfe (Host)Books and Resources Recommended:The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday:https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358Let’s Connect!Louise Frijotfsson:LinkedIn:  https://www.linkedin.com/in/louisee/Website:  https://martie.com/Instagram:  https://www.instagram.com/louisefritjofsson/?hl=enTwitter:  https://twitter.com/louise_kinglui?lang=enChaz Wolfe (Host): Website:  www.gatheringthekings.comFacebook: