Perspectives ft. Neal Schaffer, Digital Marketing Consultant, Author, and Speaker

Neal Schaffer is a digital marketing consultant, author, and speaker. He teaches businesses around the world how to transform their sales and marketing – and helps them develop strategies across social media, marketing, influencer marketing, and more. He also speaks Japanese and Mandarin, authored three books on social media, and hosts his own podcast where he presents his views on all things social and digital. In his word, Neal shares a glimpse into his inspiring career, why brands should blend user-generated content into their strategies, and the importance of R&D and taking action.