Ep 022: Harnessing Culture & What’s Enduring To Get Future-Ready

Regan and Kyle Bunch, SVP and Client Partner at We Are Social, dive into how the foundation of future-readiness lies in building your mental fitness and imagination muscles over time, and the importance of having diverse and multi-dimensional perspectives of the past and present when strategizing what’s next. They explore how companies jump on shiny new objects to their detriment (rather than focusing on what’s enduring), and the ways that fandom allows We Are Social to position their clients within the cultural zeitgeist while staying true to their brands.  Key Takeaways How asking what’s emerging, enduring and eroding is key to future-readiness. Why diverse perspectives and empathy-led approaches uncover new opportunities. How assessing cultural trends’ expiration date, ripple effects and implications places We Are Social’s clients in the zeitgeist. Why LVMH and Nike’s blend of heritage and rebellion sets them apart as epitomes of modern brands.  The importance of shedding ego and having a beginner’s mindset to navigate the future. Resources Connect with Bunch on LinkedIn: https://www.linkedin.com/in/bunch/ Subscribe To Bunch’s newsletter: https://read.sundaybunch.email/subscribe Learn about Bunch’s company, We Are Social: http://wearesocial.com About Our Guest  Kyle Bunch is an award-winning marketing and innovation leader with over 20 years of experience building products, brands, and businesses from idea to execution. As the SVP and Client Partner at We Are Social, he leads a global team developing best-in-class creative marketing and community engagement in partnership with the world's most influential brands and creators. Bunch has worked with world-renowned brands including YouTube, Nike, Beats by Dre and Samsung, as well as major sports and entertainment entities such as Disney, Fox Sports and the Los Angeles Dodgers. Throughout his career, Bunch has championed a collaborative approach to build high-performing teams empowered to punch above their weight. His expertise spans various areas, including leading an award-winning global social-led marketing teams, developing new products and services, spearheading ventures in sports innovation, and founding and building multiple startups from inception to successful exit. His experience also extends to academia, having spent 2 years as a professor of digital marketing at the IE Business School in Madrid.  About Future Fit™ with Regan Robinson  Future Fit™ unravels the secrets of how the world’s most innovative leaders stay future-ready in a fast-paced world. Hosted by futurist and strategist Regan Robinson, each episode explores how trailblazing executives turn uncertainty into their strategic advantage. Gain powerful insights and practical approaches as these visionary minds share the unconventional and imaginative ways they thrive today while leading their teams into tomorrow. If you love what you’re  getting out of our show please subscribe, rate and review. About Regan Robinson Regan Robinson is a holistic futurist and business strategist that empowers visionary companies to turn uncertainty into advantage and effortlessly innovate and strategize for their future. Over the course of 20+ years, she has helped some of the world’s most influential brands and companies strategize and grow. Regan has spearheaded revenue increases of 300%+, led as an executive at 3 start-ups and established business models, new capabilities, infrastructure and roadmaps for companies like VICE Media and Edelman Digital. Website: https://www.reganrobinson.com/ LinkedIn: linkedin.com/in/reganrobinson Future Fit™ Newsletter: linkedin.com/build-relation/newsletter-follow?entityUrn=7054904910919667713 YouTube: www.youtube.com/@regan_robinson Instagram: https://www.instagram.com/iamreganrobinson All contents of this show are rights of Regan Robinson and are not to be used unless authorized by written consent. Learn more about your ad choices. Visit megaphone.fm/adchoices