8 - Outsmart Other Hotels with Competitive Advertising

We get a little bit sneaky in this episode because we're discussing ways to take market share away from your competition with some very aggressive tactics. If your hotel is looking to experiment with something new, this episode is for you In this episode: News: Google is beta testing their new killer app, Google Trips. Does this spell doom for the OTAs? http://www.cnet.com/news/google-beta-testing-trips-traveling-app/ Hotels eliminating guest room desks. Perhaps they could have said that a little better...http://hotelmarketing.com/index.php/content/article/hotels_eliminate_guestroom_desks Google is going to start looking at mobile page speed as a ranking factor f=mobile results. 5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition 1. Facebook users who like competitor's pages 2. Show ads before competitor's YouTube videos 3. Email targeting in gmail and yahoo for people who get emails from your competitors 4. Targeting people who visit your competitor's site via Google Display Network 5. Twitter follower targeting Please leave a review and follow us on Twitter @fueltravel Inspiration for this episode came from a Twitter Question: "Should I bid on my competitor's brand keywords in adWords?" and the WordStream article: http://www.wordstream.com/blog/ws/2016/05/16/competitive-advertising Learn more about Fuel at www.fueltravel.com