22 - 10 Hotel Marketing Metrics That Actually Matter

Paying attention to your data is critical if you want to be a successful hotel marketer. The challenge is knowing which metrics to pay attention to and which ones are vanity metrics that can lead you to the wrong conclusion. In this episode, we look at 10 of the most important metrics and why they are important. The inspiration for this podcast came from this awesome blog written by our resident analytics guru, Melissa Kavanagh. Read the full blog here: http://www.fueltravel.com/blog/10-hotel-marketing-metrics-matter/ In The News: Business Travel App Stats (via @Tnooz) https://www.tnooz.com/article/business-travellers-on-apps-and-other-hotel-technology/ TripAdvisor revamps homepage with activity focus alongside hotels http://www.travelweekly.com/Travel-News/Travel-Technology/TripAdvisor-redesigns-website-to-induce-more-tour-bookings Related articles: http://www.fueltravel.com/blog/deconstructing-the-hotel-conversion-funnel/ http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-7-how-to-get-more-hotel-bookings-and-influence-people/ Follow on Twitter: @fueltravel @stuartbutler @pdimaio @makavanagh