20 - How to Easily Create Amazing Content

Show Notes: Chances are, if you have a product or service to sell, you are producing content in some form or fashion. From text, photos and videos to interactive widgets and downloads, the Internet is essentially a great big web of content. In order for customers to learn about your hotels you need content that provides them with helpful information that answers their questions and that persuades them to part with their hard earned money in exchange for a trip to your property. In this episode of the Fuel Hotel Marketing Podcast, we look at content in its many forms and discuss techniques that hoteliers can implement to ensure that they are beating their competition in the battle for content supremacy. FOR IN DEPTH SHOW NOTES, VISIT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-20-how-to-easily-create-amazing-content/ ======================== In the News Aloft hotels debut voice-activated rooms http://www.usatoday.com/story/travel/roadwarriorvoices/2016/08/24/aloft-hotels-debut-voice-activated-rooms/89218504/ Hotel Guests Engaged During Stay 40% More Likely to Come Back http://www.hotel-online.com/press_releases/release/hotel-guests-engaged-during-stay-40-more-likely-to-come-back#When:10:02:09Z In a first, Expedia promotes a hotel’s loyalty rates and rewards program https://www.tnooz.com/article/expedia-hotels-loyalty-rates/ Google drops “mobile-friendly” label from SERP http://searchengineland.com/google-drops-mobile-friendly-label-keeps-mobile-friendly-ranking-algorithm-257245 Google’s new penalty on pop-ups http://searchengineland.com/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252 ======================== Related Links: Fuel Hotel Marketing Podcast: Episode 10 – Should My Hotel Have a Blog? http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-10-hotel-blog/ How To Create Kickass Content For Your Hotel Website http://www.fueltravel.com/blog/create-kickass-website-content/ Download the Fuel Leisure Trravel Study at www.fueltravel.com/study ======================== Follow on Twitter: @fueltravel @stuartbutler @pdimaio