16 - The Definitive Hotel On-Page SEO Cheat Sheet

Despite search engines doing their best to push organic results down and replace them with more paid ads, every hotel still relies on a steady stream of free traffic from organic search engine results. SEO can be very daunting due to the vastness of what it entails. Search engines look at hundreds of factors when determining which results should rank at the top of the results page for any given keyword. In this episode, we discuss some of the basic block and tackle on-page aspects that can have a significant impact in your overall search ranking.. In The News Verizon Buys Yahoo! For 4.8 Billion http://money.cnn.com/2016/07/25/technology/yahoo-verizon-deal-sale/index.html Brands Can Request Verified Twitter Accounts http://www.marketingtechnews.net/news/2016/jul/20/brands-can-now-apply-verified-twitter-account-it-opens-everyone/ Millennials Lead the Way in Travel Agent Usage: http://www.travelagentcentral.com/trends-research/asta-millennials-lead-way-travel-agent-usage-56823 Westin Hotel Running Club http://www.nytimes.com/2016/07/26/business/why-your-local-hotel-is-trying-to-hook-you.html?_r=1 ======================== Show Notes: Previously, we have discussed the Top 3 SEO factors in a broad manner. Today, we discuss things at a more granular and tactical level. http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-5-search-engine-optimization-for-hotels/ In a recent blog post, one of our resident SEO experts, Meisha, gave an in depth look at What you should include in an SEO audit http://www.fueltravel.com/blog/ultimate-seo-audit-for-hotels/ Read the full article for a more detailed explanation and a list of technical items to check for, but here is the basic outline for on-page optimizations: On-Page Optimizations Canonicalization URL Structure Title Tag Meta Description Page Speed Header Hierarchy Image Alt Text - http://www.fueltravel.com/blog/ask-a-fueligan-how-can-i-write-great-image-alt-text/ Schema Markup Keyword Targeting - http://www.fueltravel.com/blog/proper-keyword-research-important-hotel/ Content Optimizations Type/Amount of Content Conversion Funnel Download the FREE Fuel SEO audit and make a copy to use for yourself! https://docs.google.com/document/d/1J9GOo8Fn6ctJ5PeD_2y4QBd0bMjh1XsVWQCiVAaDC08/edit#heading=h.40dsaoh8f2qm ======================== Question of the week: What are the biggest SEO mistakes that hotels make? Darren B. ======================== Follow on Twitter: @fueltravel @stuartbutler @pdimaio @marketingmeisha @pforiska