10 - Should My Hotel Have a Blog?

In this episode of the Fuel Hotel Marketing Podcast, we discuss whether or not a hotel needs a blog. You’re already super-busy, should you spend some of your precious time creating and maintaining a blog? Should the blog be a part of your site or separate? What topics should you write about? Come find out with your Fueligan friends. SHOW NOTES: In The News: 1. Majority of Travelers Prefer to Book on a Mobile Device according to operamediaworks.com. Cool infographic included https://www.tnooz.com/article/majority-of-travellers-claim-they-prefer-booking-on-a-mobile-device/ 2. 8 BILLION video views per day on Facebook. BUT 85% are watched without sound. - everywhere reported on this. 3. Ad Blocking Stats http://digiday.com/publishers/global-state-of-ad-blocking/ Describe types of content: channels, pages, news, events, blog Benefits of blogging: Gets more search engine traffic Helps customers make a decision Provides useful information Positions your hotel as an expert Affiliates you with events, attractions, restaurants, shops etc Showcases the brand Supports your social media Helps generate inbound links Content Ideas Answer common questions - be helpful Showcase the product: amenities, cleanliness, eco-friendly, location, brand promise etc Talk to the staff - humanize the brand and make people comfortable Sell your strengths such as nearby events/attractions Sell the experience Repurposing Content in different channels Not just written - videos, interactive, countdown, vacation response generator Top blogging tips Do your research - keyword research (Google Suggest, Search Console), idea generation Include the team and the audience Distribute the content Be consistent with tone and frequency Spend time on your subject line Include a call to action (email signup, availability search etc) Make Your content easy to share DON’t copy/paste content Do it better than the competition (10x) Check out this awesome Headline Analyzer - http://coschedule.com/headline-analyzer# Question of the week:: Should my blog be integrated with my website or separate domain/subdomain? Chris C Follow Us on Twitter: @fueltravel @stuartbutler @marketingmeisha @pdimaio Come visit us at HITEC booth #627 in New Orleans June 20-23.