Ayah Bdeir

littleBits is a hardware company that aims to put the power of electronics in everyone’s hands. The company sells electronic modules that snap together with magnets, making them accessible to both adults and children. Ayah earned a degree in computer engineering from the American University in Beirut, Lebanon and has a Masters from the MIT Media Lab. She is also an interactive artist. Ayah speaks with Jessica Harris about how she built littleBits, from scratch. Listen to the interview

Om Podcasten

From Scratch is a weekly radio show about the entrepreneurial life. We meet with leading pioneers from the business world, the social sector, entertainment, and the arts. From Scratch personalizes the lives of entrepreneurs by providing listeners with a candid, first-hand view of the launching process. Guests speak openly about their sources of inspiration, set backs, helpful allies, and break though moments. Featuring business, social and cultural leaders in all stages of the building process, From Scratch informs those who are either initiating their own entrepreneurial lives or simply feeling curious about those who make new ideas happen.