#76: David Meerman Scott - How To Build A Fanocracy & Turn Fans Into Customers

Today on the show, we are joined by marketing strategist, entrepreneur, advisor, Venture capitalist strategic partner and the best-selling author of 10 books that include the ‘new rules of marketing’ and his latest book which he co-authored with his daughter Reiko ‘Fanocracy’ turning fans into customers and customers into fans - David Meerman Scott. David is the lead marketing speaker at the Tony Robbins business mastery events, has been hired to speak in more than 40 countries as well as offering strategies and tactics through his presentations to the worlds biggest companies Iike Google, Microsoft, PWC, the Ford Motor Company and Hewlett Packard. As well as being one of the world’s leading business strategists, David worked as a male model in Japan, has attended 751 live music shows that he keeps track of with an excel spreadsheet, and is a raving fan of collecting artifacts from the Apollo lunar program. This idea of creating fans is an idea in which we brought to the podcast in our episode with Kevin Kelly the CEO of wired. Kevin’s premise is that you can live a very comfortable life if you can make 1000 true fans. When Kevin wrote that essay it went viral, and is very much used as an entrepreneurial benchmark, we will link that article below if you haven’t checked it out. https://kk.org/thetechnium/1000-true-fans/ We know that you guys loved that concept, so we reached out to David because he has done a deep dive into how to build raving fans for your organisation. In an age of business in which everything has become automised, when we’ve lost the art of human connection, creating true fans with your audience is the way out of the matrix. Please enjoy this fantastic and in-depth conversation with the amazing David Meerman Scott. Links: https://www.davidmeermanscott.com/books/fanocracy @Dmscott - TW @Freedompact - IG / Freedom Pact - YT