In this episode, Heini Zachariassen and Courtney Quatrini dive into how startups should master PR and navigate bad PR challenges. They reveal the secrets to creating captivating startup stories and the power of authentic storytelling. They analyze major PR blunders by Uber's Travis Kalanick and Better.com's Vishal Garg, highlighting the fallout from poor communication and the need for empathy in crisis management. They also discuss the role of PR agencies and genuine influencer partnerships. Tune in for insights on effective communication, and discover Courtney's dog obsession and Heini's excitement for the Euro 2024 football championship.

Host: Heini Zachariassen

LinkedIn: https://www.linkedin.com/in/heini/

Co-Host: Courtney Quatrini

LinkedIn: https://www.linkedin.com/in/courtneyquattrini/

Raw StartUp Social Media

• https://youtube.com/rawstartup

• https://twitter.com/rawstartupshow

• https://www.linkedin.com/company/rawstartup/

• https://www.facebook.com/rawstartup/

• https://www.tiktok.com/@rawstartup

• https://www.instagram.com/rawstartup/