The 5% Shift: How Small Tweaks Create Massive Sales Growth

In this episode of Founders Future, with host Milan Kohut, we are joined by Kate Lalak, the founder and principal consultant of The Engine Room. Kate shares her journey from a 17-year corporate career in marketing and sales leadership to launching her own consultancy eight years ago, a move she describes as the hardest but best decision she's ever made. She discusses the pivotal realization that many business owners and teams have a fundamental misunderstanding of sales, viewing it as a pushy...