Building in the DTC hayday with Ariel Kaye from Parachute

Do you know what brand your bedsheets are? Probably not. Today’s guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she’s established a well-known brand and expanded beyond bedding.

Om Podcasten

How do you build a company from scratch? How do you take an idea and turn yourself into a founder? Find out from those who’ve already taken the plunge and are in the weeds of entrepreneurship. Every Tuesday, hosts Becca Szuktak and Dominic-Madori Davis interview founders on their origins, product roadmaps, funding efforts — and how they grow from failures. Found is produced by Maggie Stamets