Eleanor & Erin on how a passion to help meets a platform to serve and how Empty Esky became a thing!

Eleanor & Erin on how a passion to help meets a platform to serve and how Empty Esky became a thing! FLG_018 Australians are famous for helping people in need. Ready to give a hand up AND a handout. With the devastating bushfires that ravaged our country over the Summer of 2019/2020, the response of people to help and give in the face of the loss of life, homes and livelihoods and livestock was unprecedented. And yet, nearly a year on, consistent with most disasters of this nature, there is still so much to do and so many lives and businesses in need of support and restoration. While both sick in bed watching the loss unfold real-time in front of them Eleanor and Erin created the Instagram page Empty Esky and in the time from then to now the commitment and momentum have grown deep and wide to invite our country to visit, serve, and be generous like Aussies do! Turning hope into action and generosity with skin on has been the passionate commitment that Eleanor and Erin have made all year since the devastating loss, and with your help, Empty Esky will become Australian folklore in the years to come. Join the movement. Website: www.emptyesky.com.au ABOUT: ERIN - Erin Boutros thrives on re-imagining. A pivotal moment for her was at a community event, sewing pads for girls overseas when she realised it was the wrong way around. She felt the girls overseas needed the skills to sew their own pads, not be kept dependent on donations. She obtained government grants, sourced supplies and established a sewing project and a charity. Currently, her reimagining is focused on the Empty esky campaign, bringing together fire-affected businesses and Australians keen to buy directly online or visit personally. If it’s tweaking or improving, she’s bored. If it’s operating from a blank slate, she’s in. ELEANOR - Eleanor Baillieu has worked in marketing, communication, photography and social media in the USA, UK and Australia in film, fashion, hospitality, apparel, sport, tourism and the community. In 2020 she co-founded the NFP Empty Esky to help provide direct commercial support to bushfire affected businesses across Australia. Empty Esky has had an unprecedented impact and has been acknowledged by Federal, state and commercial leaders.   FOR LEADERS GLOBAL: Leaders Worth Following | Culture Worth Reproducing www.forleadersglobal.com    

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