Why SEO needs a seat at the exec table with Malte Landwehr

In this episode, Maeva Cifuentes speaks with Malte Landwehr, VP of SEO at Idealo. Malte shares how SEO isn’t just a channel, it’s the foundation of Idealo’s business model and what it actually means to lead SEO at executive level. He walks through how he filters out 75% of ideas using prioritization frameworks, how he scopes influence across five departments without direct authority, and how he handles being the first call when traffic drops. Malte also shares how he’s thinking ahead to generative search, what’s working for brand visibility in LLMs today, and why B2B leaders should be watching that space more closely than they are.