The art of selling ‘peace of mind’ to your clients, with Organic Growth Marketing CEO Nigel Stevens

“Internally, one thing I’m trying to push is not really getting comfortable with things. Something that’s very easy to do is, you get defensive of the way you do things and your view of the world... which prevents you from evolving, especially with SEO & content!”A big hello to all of you once again! In today’s special edition “bucket-hat episode” of the Flying Cat Marketing podcast, I chat with Nigel Stevens, CEO of OGM (Organic Growth Marketing).  He shares with us his experience of working with big start-ups, taking ownership for the right reasons, and his approach towards striking the right balance when it comes to hiring on both ends, the people he works with as well as the clients associated with OGM. Nigel has this special gift of being chilled out and quite profound at the same time in how he expresses himself, which makes our conversation so interesting from the get-go. The icing on the cake in this episode is that it also features ‘Buddy’ the flying cat, who apparently agrees with Nigel’s ideas from time to time! In this episode we talk about:Tips for landing new clientsImportance of sticking to basicsRegular introspection of work as an agency“It’s not done for you, it’s done with you”; a perspectiveSetting strategic directions to review the work being doneTimestamps: 1:11 - About Nigel Stevens3:18 - Strategy before landing a client5:29 - Team onboarding strategy at OGM8:46 - Relationship building with companies12:12 - How to choose a client for your business15:24 - OGM working style17:23 - Delivering ‘peace of mind’ 18:56 - Setting expectations along with the client21:08 - Taking ownership 22:40 - SEO or PPC, what’s better?29:22 - Nigel’s opinion on Google ads affecting SEO31:50 - ‘Einstellung effect’; an ideologyYou can connect with Nigel Stevens on LinkedIn. You can also check out his website Organic Growth Marketing (OGM).  While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin