Replay: How iGMS Used Content to Scale From Near-0 Budget to a Leading SaaS Company

Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels.Today's replay is with  Inna Shevchenko, CMO at iGMS. We talk about how she grew iGMS from a 1-person marketing team with a very small budget to the highly trusted property management software they are today. Launched in 2015, iGMS now helps customers from over 49 countries oversee the management of almost 90,000 property listings worldwide.In this interview, we discuss:✅ How iGMS used their blog to generate leads✅ How search intent guided their content strategy✅ Why higher traffic keywords aren't necessarily better✅ How to make sure your content truly resonates with customers✅ How they got direct feedback on their content and product✅ Why you always need to segment your audience for successTimestamps 00:58 - Beginning of iGMS   03:25 - SEO strategy applied by the company07:15 - Horizontal internal process at iGMS 10:39 - Hiring people aligning with the goals of the organization13:04 - Communication between teams for better user experience  16:10 - Regular research and feedback21:24 - Effective ways to prioritize marketing efforts  While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin