#56 How to Build and Manage a Profitable Sales Team with Ryann Dowdy

Hello hello! Welcome back to another enthralling episode of the Flying Cat Marketing interview series. This week, we get to learn all about sales—and how CEOs can hire great salespeople to get out of it! For that, we’re joined by Ryann Dowdy, co-founder and CEO of Social Sellers Academy. Along with her co-founder Kelly Roach, Ryann helps businesses scale by giving them the systems in place to recruit the best sales reps and the training to turn them into successful teams. They’ve helped hundreds of business owners escape being the sole revenue generators in their businesses and we were lucky enough to get great insights into how they do it.Ryann sharpened her own sales skills in the corporate world for many years until 2018, when she started Uncensored Consulting, as a sales coach helping women to start their own businesses.She later joined Kelly after being called upon to train a rapidly growing sales team. It was then the two realized the extent of the need that existed within sales recruitment and training and they could see they were well-placed to provide those services to other businesses. So they founded Social Sellers Academy and have gone from strength to strength on a mission to liberate CEOs from sales. In this episode, Ryann shares her expertise on hiring the right salespeople, the importance of creating a proper system, and building the ideal sales team. She also highlights common mistakes made by CEOs when it comes to hiring salespeople. She also shares a formula of success for getting sales hiring right.If you’re looking to hire your own sales team, or just learn more about a brilliant female entrepreneur, this episode is for you. Check it out! In this episode we talk about:Ryann’s move from the corporate world to running a businessThe beginning of Social Sellers AcademyMistakes made by CEOs when hiring salespeopleBuilding the right sales team Defining the level of activity to be assigned to a salespersonTimestamps 00:12 - Introduction to Ryann Dowdy01:48 - How Social Sellers Academy came to be 04:06 - Must-haves for CEO’s in building a sales team10:18 - Mistakes that companies often make 16:22 - A lightbulb moment for Maeva21:52 - Understanding the desired activity level for a full-time salesperson  You can connect with Ryann Dowdy through her LinkedIn. You can also check out their website here. While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedIn