#50 Referral Marketing Tips & Tricks from ReferralCandy

Hello hello. Before we dive into today's episode, I have a quick announcement:During August I'll be taking a summer break, where we won't be recording any new episodes.  But I'm excited to republish some of the earlier conversations I've had and post clips on our social media channels. If you've been enjoying this podcast so far, you will definitely enjoy these old/new conversations. And now, let's start with episode #50!We’ve made it to the 50th episode of the Flying Cat Marketing interview series! For the ones who have been watching or listening to us, and have been a part of this journey, a big thank you to all of you.  Joining us this week on the new episode is Raul Galera, Partner Manager and Chief Advocate at ReferralCandy.    ReferralCandy is an app that allows brands to turn a customer base into their marketing team by the method of referral marketing. The company helps in getting more customers by incentivizing referrals. In this interview, we get into the details of referral marketing. The strategies involved, the different kinds of affiliate & referral programs, the types of incentives available, and much more.  Raul mentions what it’s like to turn your customer base into a marketing team and how it always works best for a business when the process of achieving incentives is made easy for the customers.  All we can say is, refer to this interview to know everything about referral marketing! In this episode we talk about:Referral marketing programsIncentives for customers in referral marketing Different kinds of affiliates involvedBuilding customer loyaltyTurning customers into your marketing team  Timestamps00:08 - Introduction to Raul Galera00:45 - How to specialize in referral marketing? 01:44 - Best ways of incentivizing 03:17 - Referrals incentives in B2B businesses05:25 - Working with affiliates in marketing08:45 - Optimizing customer experience for better referrals    11:57 - Basics of referral strategies for a business17:12 - Discounts or Cash; the better incentive?19:22 - Turning a customer base into a marketing team You can connect with Raul Galera through his email and LinkedIn You can also check out the official website of ReferralCandy here.While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin