#48 Putting Fun into Fundamentals of B2B Marketing with Travis Tyler

“I just felt that so many B2B podcasts were putting me to sleep and they were the same old dried-up conversations, and so I said let’s put our own spin on this and let’s infuse some comedy segments, sketches, and TikTok videos. Make it more like ‘The Daily Show’ kind of sketch comedy.”Well hello everyone! We’re here with another episode of the FCM interview series and joining us this week is Travis Tyler, Digital Content Producer at PandaDoc.  PandaDoc is an all-in-one document automation software that streamlines the process to create, approve, and e-sign proposals, quotes, and contracts.This very organization which revolves around the functioning of e-documents also has a fun side to it through its podcasts and video sketches. Now you don’t see that too often from a B2B business! Travis is one of the key people running the show at PandaDoc. He shares with us his journey at PandaDoc which started with him as a copywriter and how he went on to become their digital content producer and go-to guy for video-related content.In this interview, we discuss PandaDoc’s strategy for marketing & conversions and also the company's long-term goal that is in alignment with its core values: L.I.F.E’. ​An episode filled with learnings, laughter, and logic. You don’t wanna miss this one! In this episode we talk about:Travis’s journey at PandaDocBlending comedy into a not-so comic environmentInspiration behind a comedy business podcastSEO efforts at PandaDocConversions through YouTube videosBenefits of podcastsTimestamps00:07 - Introduction to Travis Tyler01:01 - Shift from copywriter to content producer 02:20 - About PandaDoc05:47 - Blending comedy into B2B content creation 09:20 - Learnings along the way11:20 - The SEO efforts at PandaDoc 13:16 - Major conversions through YouTube  16:49 - Long term goal for the company 24:27 - Podcasting journey and experience  You can connect with Travis Tyler on LinkedIn. You can also check out the official website of PandaDoc here.They also have a podcast called ‘The Customer Engagement Lab’ available on all platforms. Check it out.While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin