#44 Rebels with a Good Cause: An Interview with Joy Ritter & Wes Melton from Pulse Nokori

Well hello everyone! Two things are certain in this world, the sun rising from the east and a new episode of the FCM Interview series every week! Joining us this week are not one but two guests, who are equally sweet and hard-working at the same time, Joy Ritter and Wes Melton, the creators of Pulse Nokori. Pulse Nokori is a social media platform for property managers and everybody else in the short-term rental industry. In this interview, we chat about the thought process and decisions that went into bringing this idea into execution in the form of a social network. Whether it’s choosing to create a separate social network rather than being a part of an existing one, or opting for marketing methods that involve direct communication rather than just increasing customer databases without much of an involvement, they’re making bold choices based upon strong values.We discuss the marketing that goes behind such a platform for its growth and also Joy & Wes speak in detail about the values they strongly believe in, for creating a user-oriented community that benefits everyone from this particular field. You can watch this episode to know more about creating a platform of its own and the learnings to take from it. Alsoooo, you don’t wanna miss Buddy the flying cat doing parkour, do ya?  In this episode we talk about:The beginning of Pulse NokoriThe decision to create an individual platformNot following the herd mentality for marketingBuilding and valuing the community Lessons learned along the wayTimestamps 00:05 - Introduction to Joy Ritter and Wes Melton00:35 - How it all started  04:09 - Creating a platform rather than a group / page05:08 - Bringing tech experience into this industry 06:52 - The marketing behind Pulse Nokori10:57 - To grow through what you go through 12:31 - Building a user community15:07 - Moderation of users on the platform22:40 - What’s next for Nokori?   23:10 - Mutual respect and admiration  You can connect with Joy Ritter and Wes Melton on their created platform by downloading the Pulse Nokori app. You can also check out the official website of Pulse Nokori. While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin