#43 ‘A Content System Beats Content Ideas’, An Interview with Brad Smith, CEO at Wordable and Codeless

“Don’t fight for things that you’re not going to be able to win in the short-term. Content overall is a long-term play, but if you can’t rank for something within the next 3 or 6 months, then don’t bother doing it.  Go find less competitive, lower volume work you can rank for because you do need to get bigger as a site before you can go back and go after those super competitive queries.”Hello everyone! Welcome back to another episode of the FCM Interview series. Joining us in this new episode, all the way from Hawaii, is Brad Smith, CEO at Wordable. Wordable is a handy tool that saves a lot of time by exporting Google Docs and HTML to WordPress, HubSpot, and other platforms instantly. Brad Smith has many feathers in his cap when it comes to his professional career. In addition to his work at Wordable, he is also the co-founder at uSERP and founder & CEO at Codeless Interactive. In this episode, Brad talks to us about managing multiple businesses at once and where his current focus is. He also shares his journey of acquiring Wordable and restructuring everything from scratch in order to take the company in an interesting direction. We discuss in detail the process that goes behind hiring and nurturing ideal content writers and why it is so important to have the right kind of people. Brad also elaborates on various content approaches that work best for a business and how to simplify a content system for achieving outstanding results. In this episode we talk about:Establishing a content systemHow to find and nurture good writersThe value of having a processContent approaches that workUnderstanding the right team mixConsidering revenue status before outsourcingTimestamps 00:05 - Introduction to Brad Smith00:48 - Current work update 02:02 - Brad’s most effective content asset03:14 - Simple content system that delivers tangible results06:45 - The need for good writers and how to find one?12:21 - Creating a win-win system for the company and the writers 20:08 - Structure of the team at Wordable 21:51 - Role of the editors 25:12 - Successful content strategies that B2B companies can build 27:55 - Understanding revenue and need for agencies30:16 - Effective content plays by Brad34:25 - Topic clusters type methods You can connect with Brad Smith as well as check out the official website here at Wordable.While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin