#42 Establishing Purpose to Add Meaning at Work. An Interview with Stephanie Grawehr, Marketing Manager at Alaya

We’re back with an all-new episode of the FCM interview series and joining us today is Stephanie Grawehr, Marketing Manager at Alaya.Alaya helps companies engage their employees to drive participation at work and in the community by conducting activities like volunteering, fundraising and making it easier for employees to have a positive impact in the world through their work. In this interview, we mainly discuss purpose-driven employment, which is to engage employees in an organization through initiatives that may not necessarily be related to their work tasks but bring everyone together for a common cause. It could be in the form of volunteering, donations, or even friendly competitions from time to time. We talk about everything revolving around the ‘purpose’ subject from a professional viewpoint. There’s often some confusion about initiating purpose-oriented activities during work hours and even misconceptions among smaller organizations, who often doubt they have time to promote any activity beyond their day-to-day work. Stephanie sheds light on all these aspects with her charming smile and solid reasonings. If you’re an employer or an employee looking forward to initiating a purposeful environment at your workplace, this interview might just give you the exact clarity and motivation you need.Also, for the ones who are looking to start somewhere and need some assistance, the team at Alaya has prepared a comprehensive guide, known as The ultimate guide to Purpose-driven CSR, which will surely come in handy.In this episode we talk about:Defining a purpose-driven employment ‘Purpose’ becoming trendy/going mainstreamUsing technology to power purposeEmpowering employees at work during their work hours‘Purpose knows no size’Infusing social purpose through friendly activitiesFinding the right motivation Timestamps 0:04 - Introduction to Stephanie Grawehr1:04 - Stephanie’s volunteering work background 4:09 - A shift in trend towards ‘purposeful employment’  9:12 - How do companies choose their purpose?13:47 - Empowering employees while at work 15:23 - How to establish a common cause? 18:38 - ‘Purpose knows no size’22:16 - Prioritizing different kinds of initiatives 25:24 - Finding a balance in challenges or initiatives28:38 - Factors involved other than the basic inherent values34:04 - ‘The ultimate guide to purpose-driven CSR by Alaya’You can connect with Stephanie Grawehr on LinkedIn and you can also check out the official website of Alaya.While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin