#41 The Strategy and Process in Making Salesflare the #1 CRM on Product Hunt, with Jeroen Corthout, Co-founder of Salesflare

“What we find really important is to hire people who want to grow, they want to grow themselves, the thing they’re working on, people that are not afraid to speak up. That’s the best, and we then stimulate that by anytime somebody speaks up, you take it seriously, you do something with it and you don’t just push it away because then people stop doing that, obviously.”  Hello everyone. Welcome to yet another interesting episode of the FCM Interview series. Today we have Jeroen Corthout, co-founder, Salesflare, joining us and sharing his valuable experiences. Salesflare is an intelligent sales CRM automation tool that mainly allows one to focus on customers instead of just data. Jeroen talks about the idea of Salesflare coming into execution and then the process that went on to make it the #1 CRM today. After being a guest on more than 160 podcasts and counting, Jeroen also shares his learnings and observations of this particular journey of his professional life. In this interview, we also discuss personal brand building through podcasts, managing a remote team & building a work culture within, and lots of other relevant aspects in running a growing startup.  That is just the tip of the iceberg, watch the complete episode to find out more! In this episode we talk about:The podcasting experience Thoughts on Conferences vs PodcastsBeginning of SalesflareRole of the team at SalesflareUnderstanding the impact of marketing vs the productForming a culture and managing a remote team  Timestamps 0:07 - Introduction to Jeroen Corthout0:26 - The podcast experience of Jeroen01:22 - Podcasts: a new way of personal building?  02:53 - Conferences vs Podcasts  05:52 - ‘listennotes.com’ - a search engine for podcasts07:12 - Jeroen’s own podcast journey 10:19 -  Content distribution strategy at Salesflare12:47 - The first meeting of co-founders and beginning of Salesflare15:48 - Impact of marketing vs the product17:12 - Managing a remote team You can connect with Jeroen Corthout on LinkedIn and you can also check out their official website here at Salesflare. While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin