#40 Storytelling; an underrated Buzzword in the eyes of a Content Marketing Lead, Jon Thor Sigurleifsson

“I actually, funnily enough, found a lot of my success as a freelancer helping companies with products that typically wouldn’t be considered “very sexy” and finding ways to get people to care. The single most important thing I say to all of them is, it’s never about what your technology does, it’s about what it enables people to do and that’s where I see storytelling as being the number one thing.”  Hello hello everyone. We’re now at the 40th episode of the FCM Interview series and let’s just say that we’re only getting started! Joining us in today’s episode is Jon Thor Sigurleifsson, whose enchanting superpower is storytelling and he certainly manages to weave magic with his words. Jon is the Content Marketing Lead at Scrive and is also known as a ‘Corporate Punk & Creative Nerd’ on LinkedIn. In this interview, we mainly discuss highlighting the value of storytelling, which is usually a buzzword in the field of marketing and is yet considered undervalued by Jon as he further explains his point of view. This episode surely has a lot to take from, especially if you’re looking for some clarity in building a brand or finding the right tone of voice for your project or company. In this episode we talk about:Shifting of scales between two different organizationsThe basics of building a brand The ‘sexiness’ factor in a brand or a companyImportance of storytelling and establishing a narrativeContent marketing; a four-pronged strategyTimestamps 0:07 - Introduction to Jon Thor Sigurleifsson0:54 - Starting off at Scrive4:52 - Impact as a Content Lead7:46 - Content creation over everything else13:33 -  Finding the product appeal at Scrive17:03 - Defining storytelling in the world of marketing 23:40 - A single story or multiple narratives. What should a brand opt for? 26:31 - ‘Dante’s Divine Comedy’ - an analogy27:46 - Scrive’s content marketing approach30:28 - A tactic used at Jon’s previous organization, ‘Syzygee’You can connect with Jon Thor Sigurleifsson on LinkedIn and you can also check out the official website of Scrive. While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin