#37 The value & benefits of building a personal brand. An interview with Mackenzie Kearnan, Marketing Manager at Autohost

“Our main goal is to educate on the necessity of having some sort of security process in place to avoid any potential incidence of parties, fraud, or criminal activities that could be detrimental to any business.” Hello everyone! In today’s episode, I had the pleasure of chatting with Mackenzie Kearnan, Marketing Manager at Autohost and what a delightful conversation this was.She had some wonderful observations and insights to share with us about the working style at Autohost and their role in the industry. We also discuss the importance of building a personal brand. Let’s just say that if a personal brand could be defined as a car, one should aim to be a ‘Brand Rover’!   Keeping puns aside, she also elaborates on their marketing team’s approach to increasing awareness among their audience about cyber-security. Also! ‘Buddy’ the flying cat makes hisr appearance very evidently once again on the podcast after being seen last on the special bucket-hat episode. Well, this episode has a lot to offer and you just don’t wanna miss it out! In this episode we talk about:Autohost entry into the marketFilling a void in the property management industryNeed for security processes and guest screeningPersonal brand building“Done is better than perfect”Finding the right balance in personality developmentTimestamps 0:12 - An introduction to Mackenzie Kearnan1:20 - Beginning of Autohost 3:00 - Transition from Quickstay to Autohost6:09 - Marketing organically7:30 - Building a brand identity 8:15 - Role of the marketing team10:42 - Categorizing content strategies12:42 - Development of personal branding15:36 - Having a dedicated routine18:15 - Dealing with perfectionism21:15 - Evolving your personality You can connect with Mackenzie Kearnan on LinkedIn for more updates and information on the cybersecurity business. You can also check out their company website here at Autohost While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin