#35 How ClusterAI is shaping the future of keyword research methods with Nick Jordan

“If you look at my career, I think it looks like a guy who has just been failing upward again & again!”In today’s episode, I chat with Nick Jordan, CEO of ContentDistribution.com. Nick walks us through his roller-coaster of a journey from being a founder of two not-so-successful start-ups, what he learnt from that experience and how that eventually led to becoming the CEO of a successful content marketing agency.With a career span of 13 years and counting, Nick’s mantra to move forward in life despite all kinds of challenges is to believe in the idea to work with more & more people, learn new skills and move on to doing something bigger the next time, every time! At present, Nick utilises his experience in helping organisations build massive audiences through organic search with the help of his online tool known as ClusterAI, a super efficient component of contentdistribution.com. In this episode we talk about:Challenges in running a start-up and learning from setbacks.Process of creating a lot of content but also maintaining quality. Key people involved in content strategy & execution.The ongoing transformation in the way people use keyword search.Features of ClusterAI and how it automates keyword research to simplify the overall process. Timestamps: 0:10 - An introduction to Nick Jordan1:15 - Setbacks in the initial phase of career3:20 - The journey before starting ContentDistribution.com4:55 - Story behind Nick's two failed start-ups 6:10 - Key takeaways from initial failures7:14 - Beginning of contentdistribution.com 7:27 - Transition from Business Development to SEO specialisation 9:20 - Succeeding in SEO with both quantity and quality content12:20 - Finding the right people15:36 - ClusterAI — a component for success19:02 - Targets for 202121:27 - A visual demo of how ClusterAI functions32:53 - Working with airtable You can connect with Nick Jordan on Facebook or LinkedIn. You can also check out his website ContentDistribution.com.   While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin