#33 How Hotjar Runs and Built a Fully Remote Content Team

In today’s episode, I chat with Tawni Sattler at Hotjar. Though Tawni holds the title of content writer, her role has transformed into a manager of a growing remote team. She works on the performance side of their content marketing strategy, which targets their audience at the middle and bottom of the funnel. Hotjar’s team operates 100% remotely as we do here at Flying Cat, and we talk about what that looks like and strategies for doing so effectively. When you operate remotely, you need to be more strategic with your content marketing process. You aren’t sitting across the desk from your colleagues, so being as thorough and explanatory as possible with each task is essential. I talk with Tawni about using tools like Loom to record video briefs and what to include in content briefs to eliminate the back-and-forth.In this episode we talk about:Creating effective content briefsWorking with a 100% remote teamOvercoming imposter syndrome Timestamps: 0:10 - Intro to Tawni Sattler2:40 - What does demand generation mean to you?4:35 - How Hotjar breaks up their content team7:21 - The process of creating briefs for content12:04 - The goal of customer and product marketing12:40 - How to move your audience from TOFU brand marketing to MOFU performance marketing15:16 - Highest performing channels in the current market 18:20 - Working with a growing team that operates 100% remotely21:37 - Getting started in the marketing industry 25:35 - Overcoming imposter syndrome Connect with Tawni Sattler on LinkedIn: https://www.linkedin.com/in/tawnisattler/While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin