#28 How Boostly Grew Their Traffic by 200% By Leveraging Their Podcast with Mark Simpson

Today, I chat with Mark Simpson. He’s the founder of Boostly, which offers website design and content creation coaching for people in the short-term rental industry. He’s spoken at various events and conferences, such as the Short Stay Show, and has won the “Best Use of Social Media” award at the Shorties Awards. He also hosts The Boostly Podcast, which is now in its 9th season.Over the 9 seasons of the Boostly Podcast, Mark has had to consistently come up with topic ideas that resonate with his listeners. Content needs to be relevant, engaging and include notable guests who can provide valuable insight into all aspects of the industry. Mark gives us tips for preparing for podcasts, including how he comes up with the content he’s going to discuss. We also dive deep into the process he uses to get notable guests onto his podcast and how it’s contributed to a 200% growth in traffic.In this episode we talk about:The steps to prepare for your podcastHow to get big-name guests to come on your podcastHow to repurpose your podcast into other contentTimestamps 0:01 - Intro to Mark Simpson3:38 - About the Boostly Podcast7:40 - The power of podcasts11:19 - How to prepare for a podcast/come up with questions17:30 - Building relationships in any industry18:50 - How do you approach big name people to be on your podcast24:00 - Engaging on social media to build connections29:00 - Incentivizing your guests audience to connect with you32:20 - Repurposing your podcast37:30 - How to ensure your team repurposes the right part of your blog43:00 - Getting more guests through your guests44:45 - Letting go of control - the importance of outsourcing Connect with Mark Simpson on LinkedIn and make sure to check out Boostly on Instagram, Twitter, and Facebook. You can also listen to the Boostly Podcast on YouTube, Spotify or Apple Podcasts.Resources mentioned in this episode:Traffic Secrets by Russell Brunson on AudibleHow to Find Great Virtual Team Members - Blog post by Tega DiegbeWhile you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher)InstagramFacebookLinkedin