Episode 127: What Marketers Need to Know about TikTok (featuring Gabriel Nicolau)

In this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok, to discuss the inaugural TikTok World event. Together with guest co-host Ryan Miller, Scott interviewed Gabe on topics such as what made TikTok so popular, what’s the best strategy for brands to engage with TikTok’s vibrant communities, and how brands can identify the right creators to work with. Gabe also recapped the key announcements from the TikTok World event, with an emphasis on its robust suite of creator tools and social commerce solutions. As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.