172. Jonathan Shooshani, Co-founder & President of JOON

Today, I’m joined by Jonathan Shooshani, co-founder & president of JOON, a corporate wellness benefits platform. Founded in 2019, JOON’s employee-facing platform alleviates administrative challenges while unlocking the freedom of choice for wellness-seeking employees. Beyond traditional benefits, it covers spending for fitness, food, mental health, family care, and education, leading to a healthier and happier workforce.  In this episode, we discuss the company's flexible wellness benefits platform and using technology to reimburse employees for health-related expenses. Plus, Jonathan shares his vision for a Spotify-like recommendation engine for personalized well-being. In this episode, you’ll learn: • Jonathan’s personal journey to starting and scaling JOON • How JOON’s technology simplifies health & wellness spending for employees • How to reduce friction in user experience Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:22) Jonathan’s background and starting JOON  (03:51) JOON’s background (05:01) Marketing the platform (07:49) Engaging partners in the platform (10:52) Wellness benefit programs (12:52) Categorizing brands and products (14:57) Getting employees to utilize wellness benefits (20:25) JOON’s technology (22:19) Future growth plans (24:12) Personalizing wellness benefits and offers (30:07) Trends in wellness industry (32:49) Future roadmap (36:31) Conclusion