Top 10 Pro Tips for CRO and Email Marketing with Experts Paul Counts and Shreya Banerjee From Marketing Counts
Shreya Banerjee and Paul Counts team up to empower entrepreneurs to generate more traffic, sales, and leads with their cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business! This powerful duo dives share the best marketing best practices, the strategies they use that keeps their client satisfaction on the roof, where you should focus your efforts as a marketer and a lot more nuggets!If you are keen to take your email marketing to the next level, tune in till the end.[00:01 - 07:08] Opening SegmentGet to know Paul and ShreyaShreya: From a mechanical engineering background to co-creating Marketing CountsPaul: Started marketing at 13, now with over 23 years of marketing experience On why they both value education[7:09 - 13:40] Elements of a Successful Marketing StrategyThe impact of Apple privacy policy to digital marketingBuilding a list versus growing social media following: Which is more important?Don’t just follow what others are doing! Use Facebook ads strategicallyThe difference between social media platforms and problem solving platforms[13:41 - 24:55] The Secret Weapon for MarketingUnderstanding the customer journeyKnow your Google Analytics numberThe secret to higher conversion rate: GamificationThe KPIs of Google Analytics to focus onThe biggest traffic sources:Email campaign plus timingSEO Paid adsWant some Amazon refunds? Check out GetidaPromo code: FTM400[24:56 - 33:54] Get started with Email MarketingNew Google Analytics updateWhen is it best to jump in on a new trend?The FTE formulaThe top three email marketing tips to engage the audience and increase revenue[33:55 - 44:58] Let’s Talk About Search Engine Optimization (SEO)How to optimize your product and detail pagesHow to find the best keywordsThe SEO mistakes to avoidThe duo’s top three copywriting and conversion boosting hacksHow important are headlines?[44:58 - 53:05] Closing SegmentWho is Marketing Counts?The Fire RoundQuotes “The only thing you can control online is your audience, your customer base, your list.” - Paul Counts“Build your following first build your email list, don't just build a social media following because that will go as soon as Facebook changes or some other platform comes along and changes your algorithm will, you know will change your reach in a snap of a finger you know, and you have no control. So you always want to be building your list.” - Paul Counts“It's okay to jump in on the new, hot trends. But if you're just focusing on trend marketing, you're gonna have a trendy business, you know, and that's a tough spot to be on.” - Paul Counts Connect with Paul Counts and Shreya Banerjee Website: https://marketingcounts.com / https://www.buzzsprout.com/350633 / Email: [email protected] LinkedIn: https://www.linkedin.com/company/marketingcounts/aboutFacebook: https://www.facebook.com/marketingcounts Support the show