Intersection of PPC & Profitability (PART 2)

Episode 79 We continue our discussion about pay-per-click (PPC) and profitability. This time, we discuss further the different ways to control your Total Advertising Cost of Sale (TACoS), as well as some practical tips to boost your sales, conversion rate, and ecommerce store traffic, among other important topics. By the way, do you know that Amazon owes you money? We break down how you’ll get paid. David also shares why you should charge your PPC spent on a credit card. Let’s continu...