Every day, humans produce 2.5 quintillion bytes of data (that's 2.5 with seventeen zeroes) and a large portion of that is data we generate as we go about our lives - location data, transaction data, cookies, search histories, and much more. This is the vast and almost incomprehensible world of big data, and in this season finale episode of "Financial Futures," we talk with Pete Hilger, CEO and President of Allied Solutions, to find out why big data is so important to credit unions. We discuss what kind of data credit unions are interested in, how they can use it to make better-informed decisions on lending, what credit unions need to do to take advantage of big data now, and how it can help them remain competitive in the already crowded lending landscape.