Banking as a Service: Customer acquisition without boundaries

Growing a customer base is one of the toughest challenges any business will face. But unlike other businesses, banks don't have to rely solely on flashy ads or opening new branches to acquire new customers, they have another resource up their sleeve - banking as a service. In this season finale of Financial Futures, we'll be putting BaaS under the microscope and speaking with director of product management for banking as a service at FIS, Barbara Negron, and business unit manager for APIs and integrations services at FIS, Eric Guion, about how BaaS is helping banks to acquire new customers beyond their usual reach.