MB 184: Building a Platform to Market Your Multifamily Brand – With Kyle Wilson

So, you’re getting into the business of multifamily real estate. Like it or not, you’re also getting into the business of marketing and promotions. But how do you build a platform online and attract the capital you need to grow? Kyle Wilson is a marketing icon in the personal development space, promoting the likes of Og Mandino, Les Brown, and Robin Sharma, just to name a few. For 18 years, he served as Jim Rohn’s business partner, taking Jim from 20 speaking events per year at $4K each to 110 events at $25K—and creating Jim Rohn International along the way. Today, Kyle does high-end coaching and consulting and hosts the Kyle Wilson Inner Circle Mastermind. He has helped more than 200 thought leaders become published authors with multiple bestselling books. On this episode, Kyle joins me to explain how he got into the personal development space and reflect on the top lessons he learned from working with legends like Jim Rohn, Zig Ziglar and Brian Tracy. He shares his best marketing principles for building a brand, discussing how tactics have changed over time but principles haven’t. Kyle walks us through an exercise for finding your secret sauce and describes the 4 things that he looks for on a website. Listen in for Kyle’s insight around building a platform and learn how to promote yourself as a multifamily real estate investor! Key Takeaways How Kyle got into the personal development space Moved to Dallas at age 26, attended seminar Offered job making cold calls + selling tickets Started own venture and partnered with Jim Rohn The top takeaways Kyle learned from Jim Rohn Key to better future is YOU Success is predictable Be a student, not a follower How can I bring value? Kyle’s marketing principles for building a brand Connect the dots Tactics change but principles don’t Great product Customer service Consistent Relational Be strategic (one thing knocks down ALL dominoes) Leverage ‘the wheel’ How marketing tactics have changed over time From commodity products to free content Start with social media + build email list What Kyle wants to see on a website Mystique Taglines Social proof Creative opt in Kyle’s favorite lessons from his newsletter It takes time to build something great Pay the price now Never do good deal with bad guy Prime time is big time Why Kyle came out of retirement Unhappy, open to personal development Connect talented people with right audience How to find your own secret sauce What am I good at? What do I enjoy? What are my successes? How do others see me? What am I FOR? What am I AGAINST? The challenge around putting yourself out there Tendency to diminish own story How much influence do you want to have? Connect with Kyle Wilson Kyle’s Website Inner Circle Mastermind Kyle’s Book Program Resources Michael’s Free Webinar: How to Do Your First Apartment Deal (Without Experience or Using Your Own Money)