MB 144: Building Multifamily Credibility with a Quality Website – With Todd Heitner

So, you’re on the phone with a real estate broker or a potential investor. Chances are, they’re Googling you to see if you’re the real deal. If they don’t find a website, it’s unlikely they’ll take you seriously. And if they find a poorly designed site, that’s even worse! A quality website affords you instant credibility as a syndicator. But is there an easy way to build a good one without investing a lot of time or money in the process? Todd Heitner is the founder of Apartment Investor Pro and Done Deal Websites. He supports real estate investors in building professional-quality websites. Todd’s service includes beautiful design, well-written content and quick setup, giving you the credibility and systems you need to connect with brokers and investors at a fraction of the cost. Today, Todd joins me to explain how a professional website affords syndicators instant credibility. He walks us through the features of a quality website, from domain name to design to content to maintenance. Listen in for Todd’s insight on the value of automation in building relationships with investors and learn how Apartment Investor Pro can help you set up a website in just one day! Key Takeaways How a website provides credibility Expectation for all businesses Professional site builds trust The elements of a quality website Domain name to match business Good web hosting service Design (overall look and feel of site) Appropriate plugins Consistent content Up-to-date maintenance The value of website automation Saves time (e.g.: connection to CRM) Consistency of experience (i.e.: email sequence) Stay top-of-mind with investors The features of Apartment Investor Pro Professional look and feel Allows for customization Includes all but domain name Forms to capture investor info Connect with Todd Apartment Investor Pro Resources WordPress WP Engine Fiverr The Divi Builder MailChimp Constant Contact AWeber ActiveCampaign Michael’s Mentoring Program Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate—Even Without Experience or Cash by Michael Blank Michael’s Website Podcast Show Notes Review the Podcast on iTunes