#66: Florist Buying Local: Flower Subscriptions

In this episode, Ellen Frost of Local Color Flowers, a design studio in Baltimore, Maryland, explains how flower subscriptions were one of the first pieces of starting her business over a decade ago.   She shares the styles of flowers she offers using locally sourced flowers. She shares marketing tips and how subscriptions evolved to a new model during the pandemic.  Ellen answers lots of great questions from farmers and others. Good info!  Connect with Ellen: Local Color Flowers Instagram Ellen’s course: Florist School Online: Growing Your Business With Local Flower Sourcing Florist Buying Local: Instagram Facebook The Gardener’s Workshop and Flower Farming School Online and the publisher of Farmer-Florist School Online and Florist School Online.  Award-winning Author of Vegetables Love Flowers and Cool Flowers. Watch Lisa’s Story and view her blog Field & Garden. Connect with Lisa on Facebook and Instagram!