#122: Am I Ready to Join or Start a Collective? Interview with Amelia Ihlo

In this episode, Lisa Z and Collectives 101 instructor Amelia Ihlo discuss what it takes as a flower farmer to be ready to join or start a floral collective. They touch on common indicators for success, such as knowing your market & your customer’s needs, examining your grower network & relationships, thinking about short and long-term plans, and building resources.  Links & Mentions:  Collectives 101 On-Demand Online Workshop *AVAILABLE NOW* Considering using Rooted Farmers for your collective? More info Here Book: A Complaint Is a Gift The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!