The six common pitfalls of culture change with Alex Amsden, Tom Gaunt, and Mallory Meyer

How can you create buy-in to organizational culture transformation? "From the start, engage in optimal inclusion... Draw from a representative sample of your organization, or what we like to call a diagonal slice: [people from] across various business units, functions, tenure, roles, levels, geographies — you name it," says Mallory Meyer, Culture Transformation Lead for BTS North America, in this episode of Fearless Thinkers. Mallory, Alex Amsden, Global Lead for Culture Transformation, and Tom Gaunt, Head of Change & Transformation for BTS Europe, join Rick Cheatham, CMO, for a discussion about the six common pitfalls of organizational culture change, and also offer uncommon-sense moves to counter each of them. Learn more about our Change & Transformation center of expertise. Find a transcript here.