Success Without Sacrifice: The Power of Systems, Freedom, and Owning Your Path with Ral West, Episode 395

Have you ever poured your heart into building something from the ground up—only to face an unexpected pivot that asks you to begin again? That’s exactly the kind of conversation we’re having today with Ral West, a seasoned entrepreneur who built and sold an eight-figure business—and now helps others do the same, without losing their life in the process. In This Episode: How Ral built a thriving multi-million dollar business by systemizing operations, empowering her team, and embracing bold, strategic risks. The real meaning of “living the dream” for women entrepreneurs—freedom, travel, vitality, and creating a business you don’t need a vacation from. Why chasing traditional success once cost her everything—and how redefining success on her own terms brought her health, happiness, and deep fulfillment. How building strong, scalable systems—both in life and in business—creates space to rise above the daily grind and focus on what truly matters. The mindset shifts every woman entrepreneur needs to hear: the power of belief, trusting universal principles, and being courageous enough to take the leap. A practical wake-up call for women leaders who feel buried in the weeds: the path to getting out starts by pausing, assessing how you spend your time, and leveraging automation, AI, and delegation to elevate your leadership. Ral West is a Visionary Business Leader and Systemization Expert, who employs her 4+ decades of entrepreneurial experience and her passion for business in her newest endeavor: “Ral West Livin’ The Dream”. Ral teaches entrepreneurs how to be the owner rather than operator of their business, so they can have a successful business AND live the life they deserve. Ral and her husband have founded several businesses, one notably achieving 8 digits in annual revenue before being acquired by Alaska Airlines in 2008. Ral has invaluable experience in scaling businesses and mastering the art of effective systemization. Ral honed her business acumen with real life experience. She is a master at the practical implementation of business theories to create effective processes that transform businesses and multiply success. A respected figure in the tourism industry and multifamily real estate circles, Ral has been a guest speaker on numerous podcasts and has authored courses. She is also a philanthropist, and a dynamic speaker, addressing audiences at conventions and seminars. “Living the dream means having the energy and the vitality to do whatever I want.” ~Ral West To learn more about Ral, visit her website. You can also connect with her on LinkedIn and Facebook. Ral West's Show Notes The 11th Annual Extraordinary Women Ignite Conference is happening this November in Colorado. Ignite is where bold vision meets soul-centered strategy. Where women entrepreneurs raise up their voice, their visibility, and their business for greater impact. Early bird registration is now open. Get your tickets here.