Michael Solomon and the New Chameleons

The Age of Identity creates new challenges for marketers to reach customers in terms of who they are and how they see themselves. Michael Solomon joins us in the ExD studios to talk about his book The New Chameleons. We explore his early work in social psychology, and how that got translated into updating the old marketing for the 21st Century.

Om Podcasten

This is experience by design, a podcast that brings new perspectives to the experiences we have everyday. Does standing in line always have to suck? Why are airports so uncomfortable? What does it mean to be loyal to a brand? Why do you love being connected but dislike feeling tethered to your smart phone? Can we train people to care about the climate? Join Sociologist Gary David and Anthropologist Adam Gamwell on an expedition to the frontiers of culture and business through the lens of human experience. We're here to make sense of the madness with leading psychologists, cognitive and social scientists, entrepreneurs, and business leaders.