Yum! Brands Expecting Negative Growth in China in Fourth Quarter 2012

Yum! Brands recently announced negative expectations for comparable store sales growth in China in its fourth quarter 2012, causing shares of the brand to drop 10%. While the negative growth is partly due to country-wide issues, Elizabeth Friend, Consumer Foodservice Research Analyst at Euromonitor, states that Yum! should look to expand to new, smaller markets in China.