Travel Leaders - Interview with Jake Haupert, Co-Founder of the Transformational Travel Council

In this episode of Euromonitor's Travel Leaders podcast, Caroline Bremner speaks to Jake Haupert, Co-Founder of the Transformational Travel Council about his journey in establishing the organisation as an antidote to over-commoditisation in the industry. Jake discusses how transformative or regenerative tourism goes beyond sustainability to put consumers at the heart of the experience and encourages them to take a more active role. Finally, Jake shares his hopes that the pandemic will bring a...