Three Ways Facebook Chatbots Might Trip up Retailers

At its annual developer's conference, Facebook announced it would add Chat bots to its messenger app. These bots are designed to mimic human behaviour and some of them will be able to assist users with purchasing goods using the Facebook Messenger app. Retailers need to be aware that users cannot pay using a chat bot yet, although that functionality will likely be added soon. Currently, the bots function as search engines and are able to add interactivity but lack flexibility in regards to in...